Gillette's Restructuring in India
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Case Details:
Case Code : BSTR129
Case Length : 15 Pages
Period : 1984-2004
Organization : Gillette India Ltd.
Pub Date : 2004
Teaching Note : Available
Countries : India
Industry : Consumer Products
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EXCERPTS Contd...
Returns on Restructuring
In 2002, GIL posted a net profit adjusted for extraordinary items at Rs 65 million. Operating expenses went down by 24.6 per cent to touch Rs 3.39 billion and raw material consumption fell by 36.7 per cent to Rs 654 million.
The financial year 2003 saw a 594 per cent growth in net profit, touching Rs
448.2 million.
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This was the highest growth for GIL in its 20- year history in India. In 2003, sales in the grooming business went up by 23 per cent to Rs. 2.81 billion, oral care sales and battery sales went up by 44 per cent and 20 per cent respectively. "Divestiture from non-core businesses, enhanced focus on core businesses, increased spends on marketing and strategic thrust towards functional excellence have borne fruits," said S. K. Poddar, Chairman, GIL.
The company's net cash flow continued to increase through 2001-2003 (Refer Exhibit X). In Q1 2004, sales of the company's oral care business went up by 17 per cent (Refer Exhibit V). Oral-B contributed 12.66 per cent to Gillette sales...
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Exhibits
Exhibit I: Company Financials
Exhibit II: Company Financials
Exhibit III: Cost Break-Up
Exhibit IV: Gillette Products
Exhibit V: Earnings & PBIT Margins in Business Segments (Rs. MN)
Exhibit VI: Dry Cell Battery Marketshare for 2000
Exhibit VII: Alkaline Battery Marketshare for 2000
Exhibit VIII: Key Financial Ratios
Exhibit IX: Stock Movement of GIL During July 2000 to June 2001
Exhibit X: Cash Flow for 2003, 2002 and 2001
Exhibit XI: Quarterly Financials
Exhibit XII: Half Yearly Financials
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